The Difference Between Social Media and Social Media Channels

You hear social media…You think… Facebook, Twitter, Instagram, LinkedIn, Pinterest…Yep, I know it all.

Social Media Isn’t All About The Channels

Well guess what, social media is actually a whole array of things, from social media channels (the above mentioned), blog marketing, foring (yes, it’s actually a term meaning to have live forums), SEO, public relations, client attention, social bookmarking (which are platforms that allow the segmentation and sharing of content) and, finally, monitorization is all part of social media.

Why Social Media?

The purpose of social media is to SHARE and generate ENGAGEMENT, whether it’s with your business or your personal life, or both.

So, what’s the difference between social media and the channels?

Social media is all about outcomes: changes, benefits and learnings for our company that occur as we measure results.

Social media channels provide us with outputs: which are direct products of our interaction with customers.

Social media isn’t all about posting pictures of your latest holiday. On LinkedIn, you establish your professional achievements and capabilities, on you can create a digital resume, scientists can access for jobs, or you you can post your CV/resume in specific job sectors. Artists choose Dribble, Flickr, Tumblr or Behance and gastronomy professionals, wedding planners or interior/fashion designers prefer Pinterest or Instagram to show off who they really are and what they are capable of.

Types of Social Media Channels

Microblogging: Twitter and Tumblr are typical examples where users post short messages and usually attach a video/image/location/link.

Geolocalization: this type of channel allows you to show the location of a person, place or building. Foursquare is a good example

Bookmarking: these are channels which clarify content and segment it. Bloggers and companies usually share links on these websites as they promote themselves. Many forget about social bookmarking websites, but these are a perfect opportunity to expand to a wider audience, who are interested in the same things as you or your business. It’s like attending a social networking event and leaving your business card to everyone you meet, especially to people with who you hit it off well when exchanging opinions on similar subjects. Try Delicious, Digg, StumbleUpon, Reddit, Indosocialise among many…


A) Photos: Flickr, Pinterest, Snapchat, Instagram. I do wonder what the millennials will come up with next.

B) Videos: YouTube, Vimeo, Dailymotion.

C) Documents: Slideshare, Prezi

D) Music: Spotify, Apple Music

Theme Specific: 

Social Movements: where there is social unrest, many turn to the likes of to sign petitions or have their voices raised. Go Fund Me is another strong online platform used to raise money for special cases such as natural disasters, illnesses, special causes…

Travel: sharing opinions of places, locations. services, accommodation, restaurants, TripAdvisor, Minube,

Languages: head to Duolingo or Busuu and learn new languages alongside native speakers. There are so many online forums like Linguee where you can post questions about culture/language/countries/customs and which would be answered by natives.

So now you’ve seen the umbrella term of social media and what it really is. It’s much more than just the basic social media channels we are familiar with and can’t live without. It’s about making some noise online about things that matter to you or that you are interested in, and connecting with people all over the world who share your interests. Engage, share and distribute. But we all have a responsibility to do so respectfully and truthfully. 🙂




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